Introduction
Conventional wisdom reveres complexity

It started out with elegant simplicity. The World Wide Web was a simple way of publishing content to the world efficiently. You just needed to learn a small amount of coding that was not at all difficult. Then the inevitable happened. Features were added that increased the size of the coding language. Tools were created to allow people to create websites without having to learn that language. That in itself is not bad.

What's bad is the terrible job many of these tools do. Called by a variety of names—such as Content Management Systems—they can create web pages that are HUGE and inefficient when compared to web pages created by even a moderately-skilled craftsman.

The dark side...

...of website complexity:

Our solution

Our goal is to offer those with bloated, complicated, and inefficient websites a way out by providing training, guidance, and services. We think that web developers should either learn that language or use tools that produce efficient code.